Apoorva Mukhija (The Rebel Kid): Biography, Early life, Career, Personal Life & Controversies

Apoorva Mukhija: The Rebel Kid Who Redefined Digital Stardom

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In the ever-evolving world of digital content, few creators have made as significant an impact as Apoorva Mukhija. Known by her moniker 'The Rebel Kid,' Apoorva has carved a niche for herself with her candid skits, relatable rants, and engaging mini-vlogs. At just 23 years old, she has become a prominent figure in India's digital landscape, amassing millions of followers and collaborating with top-tier brands.

Early Life and Education

Born on July 28, 2001, in New Delhi, Apoorva was raised in Noida, Uttar Pradesh. She completed her schooling at various institutions, including Khaitan Public School, Convent of Jesus and Mary, New Delhi, and Delhi Public School, Panipat. Apoorva pursued a Bachelor of Technology in Computer Science from Manipal University, Jaipur, graduating in 2022.

Rise to Digital Stardom

Apoorva's journey into the digital realm began at the age of 18 when she started creating content on YouTube. Her debut video, "If Beauty Gurus Were Honest," showcased her unique comedic style and garnered attention. She quickly gained popularity with her relatable content, resonating with Gen Z audiences. Her Instagram handle, @the.rebel.kid, became synonymous with humor, fashion, and lifestyle.

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Over the years, Apoorva has collaborated with over 150 brands, including Nike, Kate Spade, Amazon, Meta, and Maybelline. Her videos often surpass millions of views, reflecting her widespread appeal and influence.

Career Milestones

Beyond her digital presence, Apoorva has ventured into various professional domains. She has interned as a web developer at The Sparks Foundation and CodeMath, worked in social media marketing at MX TakaTak and Swiggy Dineout, and served as an associate sales engineer analyst at Dell Technologies.

In 2023, she appeared in the Hindi TV series "Who’s Your Gynac?" portraying the role of Akshata Mesharam. She also participated in the Hindi talent show "India’s Got Latent" in 2025, where her performance sparked controversy due to her use of strong language, leading to an FIR being filed against her.

Personal Life and Interests

Apoorva is the daughter of a government employee and Anita Mukhija, a teacher at The SD Vidya School, Ambala Cantt. She has a younger brother. In her personal life, Apoorva was previously in a relationship with Utsav Dahiya, an investment banker.

Outside of her professional endeavors, Apoorva enjoys traveling, adventure sports, and exploring new cuisines. Her passion for fashion is evident in her collaborations with various brands and her participation in fashion shows.

Controversies

Apoorva's candid and unfiltered approach to content has occasionally led to controversies. In February 2025, an FIR was lodged against her, along with fellow content creators Ranveer Allahbadia and Samay Raina, for allegedly using abusive language on the show "India’s Got Latent." This incident resulted in her removal from the list of IIFA Ambassadors and being dropped as a guest at an IIFA event in Rajasthan, reportedly due to threats from the Karni Sena.

Earlier, during an event at Delhi Technological University, Apoorva was involved in a heated exchange with audience members who teased her about her ex-boyfriend. A video of the incident went viral, further fueling discussions about her outspoken nature.

Awards and Recognition

Apoorva's contributions to the digital space have been recognized with several accolades:

• 2023: Exhibit Award

• 2024: Who’s Next Influencer Award for Storyteller of the Year

• 2024: Entrepreneur India Award for Rising Star of the Year

• 2024: Cosmopolitan Blogger Award

These awards underscore her influence and impact in the digital content creation industry.

FAQs

Q1: What is Apoorva Mukhija's net worth?

Apoorva Mukhija's estimated net worth is approximately ₹3 crore, reflecting her successful career in digital content creation and brand collaborations.

Q2: What is Apoorva Mukhija's educational background?

Apoorva holds a Bachelor of Technology in Computer Science from Manipal University, Jaipur.

Q3: What are some brands Apoorva Mukhija has worked with?

Apoorva has collaborated with several renowned brands, including Nike, Kate Spade, Amazon, Meta, Maybelline, Netflix, and OnePlus.

Q4: Has Apoorva Mukhija been involved in any controversies?

Yes, Apoorva has faced controversies due to her use of strong language on shows like "India’s Got Talent," leading to legal actions and removal from certain events.

Q5: What are Apoorva Mukhija's hobbies?

Apoorva enjoys traveling, adventure sports, and exploring new cuisines. She is also passionate about fashion and frequently collaborates with fashion brands.

Conclusion

Apoorva Mukhija, fondly known as The Rebel Kid, is much more than just a digital content creator—she's a voice of a generation that's bold, authentic, and unapologetically real. From engineering classrooms to the spotlight of social media, her journey reflects the power of following one’s passion and breaking societal molds. Whether she’s making you laugh with her rants, turning heads with her fashion sense, or sparking debate with her unfiltered opinions, Apoorva continues to leave a mark wherever she goes.

Despite facing her share of controversies, Apoorva’s fearless spirit and dedication to storytelling have made her one of the most influential digital stars of her time. As she continues to evolve, collaborate with global brands, and perhaps venture into new creative spaces, one thing is certain—Apoorva Mukhija is just getting started, and the world is watching.

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